HONORING APPLE’S LEGACY
The visual direction blended elements of the iconic white classic iPod with a sleek, futuristic world—creating a bridge between nostalgia and modernity. Through bold color contrasts, clean geometries, and ambient lighting, the concept aimed to reimagine the product in a contemporary setting more in line with Apple’s current design language. The result was a series of styleframes that felt both emotionally familiar and visually forward-looking, honoring the past while pushing toward a vibrant, tech-driven future.
I worked with The Mill on visual concepts for the Apple Keynote in Bali, creating worlds that highlighted iconic Apple products like the Mac and iPod. The idea was to place them in vibrant, neon-lit environments that felt both immersive and playful.
Drawing inspiration from light tunnels, bold textures, and colorful atmospheres, each approach aimed to strike a balance between emotion and visual polish—turning these devices into dreamlike centerpieces.
The process was all about experimenting with light, composition, and mood, and finding new ways to bring the concepts to life.