As a key contributor in the Microlog project at Øyedrops, I work on the creation of meticulously crafted 3D environments, product lighting, and texture development. Through hands‑on R&D Look Dev work, I explored a diverse array of material qualities, lighting setups, and visual moods—each iteration aimed at shaping a refined visual identity that resonates with Microlog’s innovative brand language. My input helped refine early-stage concepts into a unified aesthetic that guided the final film’s look and feel.
Microlog Brand Identity
Creative Studio: Øyedrops Studio
VISUAL DEVELOPMENT / RnD PROCESS
PRODUCT VISUALIZATION
The project focused on visualizing Microlog's ATM series, each model with distinct designs, materials, and details. The challenge was to highlight their unique features—emphasizing functionality, premium materials, and structural elegance through lighting, angles, and surface treatment. This approach communicated both the aesthetic and technical value, enhancing the brand’s clarity and sophistication.
TRANSLATING BRAND IDENTITY INTO IMMERSIVE VISUAL SPACES
We transformed the brand’s colors, shapes, and style into immersive environments, from parking lots to interactive spaces. Multiple animation concepts were explored to showcase the product naturally, highlighting its presence within a cohesive, engaging, and visually striking world.
VISUAL SPACES
To highlight one of the most stylized products featuring clean materials, various spaces were explored — including a hotel lobby envisioned as a location where users can withdraw money. The overall aesthetic was aligned with the brand’s color palette, aiming to create an atmosphere that feels both futuristic and welcoming.
FRAMING THE DIGITAL EXPERIENCE THROUGH A DESKTOP PERSPECTIVE
We brought the website to life through a desktop viewpoint, crafting a stylized office environment that echoes the brand’s colors, forms, and aesthetic. The result is a cohesive, immersive space that showcases the digital experience with clarity and impact.
