TAF is one of the leading sneaker retailers in Mexico. For the first time in its history, the brand launched a campaign—CELESTIALS—featuring 3D visuals and animations seamlessly integrated with live-action photography. This bold step marked a new era in TAF’s visual storytelling.
The campaign showcased world-class models to promote the latest sneaker trends from brands like Nike, Adidas, Puma, and more.
I was invited to develop a series of 3D landscapes that strike a balance between virtuality and reality. Each scene was designed to encapsulate the essence of spring/summer, autumn, and winter—exploring unique compositions of flowers, abstract elements, colors, and textures specific to each season. The result is a vibrant visual universe that now lives both in TAF stores and across digital platforms.
TAF. Celestials
Client: TAF
DYNAMIC FUSION: SNEAKERS, DANCE & DIGITAL WORLDS
For the launch of this campaign, a photo shoot with models was produced and later integrated into 3D environments. Through dance-inspired movements, each sneaker model was showcased in a dynamic and expressive way.
Since the content was created primarily for social media, the creative approach focused on vibrant colors, energetic camera cuts, and strong compositions—designed to grab attention within seconds and keep the visual rhythm engaging throughout.
SNEAKERS THROUGH SPRING, SUMMER & FALL
The campaign also included adaptations for the Childs line, using the same spring, summer, and autumn environments. These seasonal setups allowed for product drops to be rolled out throughout the year, aligning each sneaker model with its corresponding time of year.
Client: TAF
Marketing Director: Samuel M
Digital Manager: Raul Mata
Art Kids: Victoria V
Art: Lorenzo G
Creative Team
Director / Photographer: Alberto HV
3D Artist / Motion: Roberto Juárez
Digital Retoucher: Félix Limón
Cam Op / Editor: Rodrigo Jiménez
Production Team
Production Manager: Yarimar Varona
1st Photographer Assistant: Eduardo Mendez
1st AC: Ismael Cortes
Beauty & Styling
Key Makeup Artist: Mario Nevarez
Key Hairstylist: Daniela Mendez
Key Stylist: Juan Carlos "Juka"
Nails Stylist: Esther Santiago
1st Assistant Stylist: Mateo Noguera