ENCAPSULATING NATURE
The idea of encapsulation became a central visual metaphor in the exploration process. Natural ingredients and vitamins were represented as if preserved within delicate, translucent bubbles—each one acting as a micro-universe. These capsules served not only as protective containers but also as a way to highlight the purity and vitality of each element.
INGREDIENTS IN MOTION
One of the creative territories explored was the idea of placing the products underwater, using the element as an active medium of interaction. The ingredients float and swirl around the packaging, creating an almost dreamlike atmosphere.
For this project for Olly, led by the talented team at Steelworks, I had the opportunity to collaborate alongside an incredible team during the initial R&D phase. My focus was on visual exploration for the different shots in the animation of Olly’s product line: Bright, Calm, Renew, and Revive.
The challenge was to creatively represent natural ingredients and vitamins within a blend of abstract and realistic environments. Through textures, colors, and forms, we aimed to capture the essence and spirit of Olly’s shampoo products—translating their qualities into visually striking and emotionally engaging imagery.