THE FLUID INTERSECTION OF COGNAC AND BASKETBALL
A series of visual explorations were developed using the drop of cognac and the basketball as starting points — opening up endless creative possibilities. Within the drop, elements of the game are revealed through light refractions, capturing the essence of movement through the fluidity of the liquid. These studies explore the dynamic interaction between cognac and basketball, all while staying aligned with the vibrant and modern color palette of the campaign, reflecting both Hennessy’s and the NBA’s brand worlds.
HENNESSY x NBA
Creative Studio: LOS YORK
Within the Hennessy Game Never Stops campaign, produced by LOS YORK with a talented creative team, Hennessy and the NBA celebrated the unique spirit of basketball and cognac through music, fashion, art, and design.
My role was to design immersive 3D visual territories that embodied this fusion, crafting abstract graphics and basketballs with crystalline textures reminiscent of cognac’s warmth, along with dynamic courts in vibrant gradients aligned with the campaign’s palette. I also developed detailed studies of the basketball in motion across different settings, creating lively environments that captured the energy, culture, and narrative of these iconic brands.
Client: Hennesy
Seth Epstein – Executive Creative Director
Scott Hidinger – Managing Director
Melina Osornio – Creative Director
Ergin Kuke – Designer, Animator
Ha Eun Chang – Art Director, Generalist
Casey Latiolais – Animator, CG Generalist
Carol Ratajczak – 3D Generalist (Design & Animation)
Mario Domingos – Designer, Animator
Rudy Taege – Designer
Roberto Juárez, Joshua Galindo