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Microsoft Designer logo with paint brush and swirling artistic design elements.
Stylized paintbrush illustration with glitter effect and stars on purple gradient background
White box with text: Add some content to get design, Happy Birthday, Have your day
Happy Birthday! Choose your day and create your own image using Proyect.
Woman using Microsoft Designer to create baking ideas and concepts
Microsoft Designer logo on a computer screen sits with pastries and fruit.
A cooking scene with ingredients and a digital interface; Recipe and details.
Woman using Microsoft Designer to create baking ideas design, with ingredients.
White screen showing cake recipes, with an egg, whisk, and honey dipper
Croissant on a plate, design screen, eggs, and various items on a table
Designer interface with text "Baking ideas for the fall" and macarons
Various desserts on display with designer.microsoft.com, pink background and decor
Three desserts, each with unique designs, are arranged on a white surface.

ELEVATING SCENES THROUGH THOUGHTFUL PROP DESIGN

To captivatingly showcase the various desserts in the project, I had the chance to model them from multiple perspectives—specifically through the lens of Microsoft Designer. Each dessert was crafted with brand-aligned colors and carefully refined with specific details to enhance visual impact. A strong focus was placed on achieving realism by meticulously working on fine details of texture, lighting, and color, bringing the desserts to life in a believable and engaging way.

Purple counter with food display in a pastel-colored modern bakery.
Various pastries and desserts, bread, displayed on a pink table, food photography.
Various pastries and cakes displayed on the counter in a bakery setting.
Four purple boxes with designs, scattered on pink background, overhead shot.
Small cake with berries inside a lilac gift box on pink surface
Microsoft's logo with four purple squares in a modern and minimalist design.
Macaron tower with pink and orange macarons, cake and strawberry on the side.
Vanilla tart with a red cherry on top, delicious dessert, white background.
Three colorful desserts on white surface, perfect for any sweet tooth.
Three colorful desserts on a white surface with shadows, delicious treats.
Various desserts arranged on a white surface, including cakes and colorful macarons.
Various desserts arranged, including macaron tower, cakes, and other delicious treats.
Macarons and cake on display against a white background; culinary treats.
Various desserts on display with designer.microsoft.com, Microsoft Designer promotion.
Pastry shop interior with a counter displaying cakes and desserts, a beautiful design.
Pink jelly dessert with two cherries on a white table background

For the launch campaign of Microsoft Designer, I had the privilege of collaborating with the studio NotReal, where my primary focus was on developing a series of sophisticated 3D visuals. These visuals were designed to demonstrate, in an intuitive and practical manner, how users can interact with and utilize the UI of the Microsoft Designer platform.

During the early stages of the project, I focused on 3D explorations inspired by a bakery and pastry theme, crafting detailed compositions that integrated light, color, and selected elements to enhance the visual narrative, all meticulously aligned with Microsoft’s brand guidelines for consistency.

Microsoft Designer

Creative Studio: Not Real

CRAFTING CREATIVITY THROUGH A VISUAL METAPHOR FOR MICROSOFT DESIGNER

To visualize the UI and logo, I integrated the Microsoft Designer platform’s layout into a 3D environment. The scene is set on a bakery table, surrounded by dessert-making elements—utensils, eggs, oranges, almonds, and seeds—that reinforce the concept of creation: just as ingredients come together to form new desserts, the platform allows users to craft unique designs organically. This visual metaphor emphasizes the platform’s intuitive and creative potential, inviting users to experiment and bring their ideas to life.

Directed by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly
Project Manager & Line producer: Mercedes Ginzo
Art Direction: Valeria Moreiro
Animation Direction: Sergio Damonte
Storyboard Artist: Joana Cabrera
3D Design: Vitor Teixeira, Roberto Juarez, Simon Appel, John Melad, Danil Tabacari, Valeria Moreiro
2D Design: Florencia Porreca, Mercedes Ginzo
Lighting and Shading: Vitor Teixeira, Valeria Moreiro
3D Animation: Sergio Fuego, Juan Pablo Sciaccaluga, Oscar Pettersson, Federico Piccirillo
2D Animation: Martin Muerza, Mauricio Navas
Rendering: Sergio Fuego
Compositing & Color Grading: Mauricio Navas
Sound Design: Fabrizio Martini

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