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Futuristic showroom with Nothing branding, red accents and product displays.

CRAFTING SPACES THAT REFLECT THE MAKING OF A PRODUCT

To strengthen the design of each environment, the brand’s signature red was subtly integrated into various details throughout the scenes. Additionally, factory lines were created to reflect the specific stages of the phone’s manufacturing process, enhancing the narrative and grounding the visuals in a believable, purpose-driven setting.

Shiny chrome object with circles and a white surface, possibly a design.
Close-up of disassembled camera lens, showcasing internal components and design.
Metallic device with transparent and orange accents, Nothing logo visible in the background.
Shiny metallic circles rolling down a curved track with orange light and shadows
Abstract glass orb reflecting light, creating artistic, reflective, and dark background.
Close-up of a disassembled camera lens with multiple glass elements
Shiny metallic components and a black device showcasing the Nothing design elements
Orange bars inside a glass structure,
Futuristic lab equipment with orange glow and white machines, clean modern design.
Modern office interior with orange and white accents, desks, and round table.
Industrial machines in a laboratory with pipes and orange lights
Modern interior with white walls, red accents, and a circular display area.

For this project, I had the opportunity to work on the launch video for the brand CMF by Nothing, where we told the story of how a phone comes to life—piece by piece. The narrative follows the journey from the intricate lens of the camera to the full manufacturing process, gradually revealing each component until the final product is unveiled.

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I was involved early on in developing the initial scene proposals, focusing on look development and the creation of immersive 3D environments. Set in sleek, modern tech-inspired spaces, the visuals blend red lighting aligned with the brand’s identity, raw concrete, transparent glass, and metallic surfaces. All these elements came together to craft a unique and photorealistic atmosphere that mirrors the innovation and precision of the product.

CMF by Nothing

Client: By Nothing
 

Brand: CMF by Nothing
Conceptualized and Produced by : @kulfi.collective

Animation & Post Production: Post Office Studios
CCO: Aditya Tawde
CGI Directors: Aditya Tawde & Harsh Sharma
Executive Producer : Tintu K. Philip
Senior Creative Producer : Ankur Chakravarty

Art Director (CGI) : Christoph Strohfeld

3D Artists : Ben Hodges, James Holland, Berk Budal, Vasiliy Kuzmich, Aadh Konstantin, Sanat Sapuanov, Mohit Chauhan, Yosmar Diaz, Rob Jurez, Sebs
3D Modelling : Ares Studio
3D Game Animation: Lalit Salunke
2D Designers: Nicole George, Shradha Varma, Tanmoy Dhar, Minal Dusane, Robin Chakraborty
2D Motion Designers : Vignesh Sp, Unnikrishnan, Re VFX & Post Production: Cam Studio & Design
VFX Producer - Rahul dilip bholane

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