EXPLORING EVERYDAY MOMENTS THROUGH META’S IMMERSIVE WORLD
We also explored different visuals from a lifestyle perspective, showcasing a woman exercising, a person experiencing their workspace through VR, and someone dancing. All of these moments were created to highlight the immersive world within the Meta universe.
For the launch of Meta and its VR platform, I was invited by The Mill to develop a concept centered around the idea of portals—formed through the rhythmic repetition of the Meta logo. These portals became the core visual metaphor, acting as gateways into immersive virtual worlds. As viewers travel through them, environments gradually unfold—filled with neon lights, translucent materials, and modern lighting effects. Each scene is infused with Meta’s brand palette: vibrant blues, glowing neons, and fluid gradients. The logo serves not only as a symbol, but as the very structure guiding the entire journey.
Meta
Creative Studio: TheMill
IMMERSIVE SPACE THROUGH META UNIVERSE
As the Meta logo reveals and projects these portals into real environments, it became the foundation for a series of styleframes and visual R&D explorations. This concept allowed us to experiment with how the logo could transform physical spaces into dimensional, graphic compositions—bridging the physical and digital. These transitions emphasized Meta’s core message by turning familiar environments into stylized, immersive experiences that reflect the brand’s vision of connection and transformation.
Creative Studio: The Mill
My Role: 3D Design, RnD, Look Dev,